Sales as a concept to me is generic rather than being operational in a small boundary. So to me a Finance Manager could also be in the selling profession and similarly a Compliance Officer could also be selling. Selling ia locating customers who would need your value proposition and convince them to buy it.
The Finance manager would be selling his organisation to Banks and FIs for getting working capital or other fundings. A compliance manager in a Bank could be selling his org's value proposition to the Central Bank for various clearances.
Given this perspective, it is not about having a title Sales Manager and showing years of experience in sales that counts for me. I would look deeper into the person's competencies in terms of convincing, presentation, analysis, relationship building and team building skills for him to be a sales manager.
Most HR cosultants and experts and line managers have this habit of slotting people based on resumes and experience write ups and that's not a good thing. Like most of the things in life there is no hard and fast rule and your answer cannot be a digital Yes or No.
I know of excellent sales managers in the IT industry coming out from hardcore engineering production backgrounds. I know of industrial engineers having experience of more than 20 years running successful consumer durable sales operations.
You need to find the right person for the job, and its the aptitude, intent and capability that counts. The capability factor further dissected in terms oif attributes mentioned earlier.
Rule of the thumb is not a good way of going ahead, if you want a successful, sustainable organisation.
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