How Indian companies using Internet for Marketing their Products and Services? (My answers in Linked In)

This question has been lurking in my mind too but I have reconciled to myself that the answer is not a simple one. In fact like ART any of the answers could be perceived and interpreted differently.

The first question to ask is what is the product you are trying to sell and to whom? The second question would be in terms of your sales strategy that would mean pre sales, lead generation and finally connecting with the potential segment. There is also a question of your branding and brand building activities.

All these require resources. Resources would be in terms of money, people and knowledge.

Most Indian companies have been using the websites as an electronic form of the Corporate Brochure. A selling medium and especially an unconventional one need to be promoted. So not only are you promoting the product but you need to also promote the medium through which sales has been planned for.

The last point is the most important and that’s all about the consumer. Is your segment ready for responding through internet for the buying process? Is the consumer ready only to absorb knowledge but not purchase through the net? The marketing strategy that is willing to consider the web needs to answer these questions. Sphere: Related Content