Musician Dave Carroll watched in horror as United Airlines baggage workers at Chicago’s O’Hare International Airport manhandled his $3,500 guitar last year. When he and his band arrived in Nebraska, the guitar was broken.
Thus began Carroll’s sad song.
Filing a claim for reimbursement for the guitar proved futile; airlines often exempt “valuables” including musical instruments from damage coverage in their contract of carriage. So Carroll and his band, Sons of Maxwell, decided to seek revenge instead of reimbursement. He told the last person to deny his claim, Ms. Irlweg, that he “would write and produce three songs about my experience with United Airlines and make videos for each to be viewed online by anyone in the world.”
He put together a catchy song and cute video describing his nine-month hassle and posted it. Although United saved $3,500 by denying his broken guitar claim, the music video likely will generate far more than that in negative publicity for the airline.
The Video:
Courtesy: WSJ BLOGS
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